of platform
delivery experience
delivery experience
17 years
15 countries
use our solution
100+
successful
installations
installations
100+
successful installations
15 countries
use our solution
17 years
of platform delivery experience
GMS
TATA
Vodafone
Kcell
Lanck
MITC
Tele2
Africell
VEON
Roshan
GMS
TATA
Vodafone
Kcell
Lanck
mitc_1
Tele2
Africell
VEON
Roshan
Before Implementation
A set of heterogeneous platforms
Grey routes
Manual management
Loss of profit
After
Centralized system and built-in billing
100% traffic control
Process automation
Profit increase
We solve problems that limit customer profits — from fraud and grey routes
to fragmented channels and slow campaign launches.
to fragmented channels and slow campaign launches.
Messaging Platform
for Efficient A2P Communications
After
Centralized system and built-in billing
100% traffic control
Process automation
Profit increase
Loss of profit
Manual management
Grey routes
Fragmented communication channels
Before Implementation
We solve problems that limit customer profits — from fraud and grey routes
to fragmented channels
and slow campaign launches.
to fragmented channels
and slow campaign launches.
Messaging Platform
for Efficient A2P Communications
For Banks and Fintech Companies
Independence from intermediaries when connecting clients
Communication cost savings of up to 60%
Internal systems (CRM) integration to create personalized offers
For SMS Aggregators
Built-in billing
Reduced equipment and energy costs by minimizing server infrastructure
Increased fault tolerance through geographic redundancy
For Mobile Network Operators
Increased profits via alternative delivery channels: OTT (WhatsApp, Viber, Telegram), Google Push, RCS
Client portal with reporting and campaign
management
management
Network protection from fraud and gray traffic using the SMS Firewall included in the system
High-performance A2P platform for MNOs, aggregators, banks, and fintech holdings
High-performance
A2P platform for MNOs, aggregators, banks,
and fintech holdings
For Banks and Fintech Companies
Independence from intermediaries when connecting clients
Communication cost savings of up to 60%
Internal systems (CRM) integration to create personalized offers
For SMS Aggregators
Built-in billing
Reduced equipment and energy costs by minimizing server infrastructure
Increased fault tolerance through geographic redundancy
For Mobile Network Operators
Increased profits via alternative delivery channels: OTT (WhatsApp, Viber, Telegram), Google Push, RCS
Client portal with reporting and campaign management
Network protection from fraud and gray traffic using the SMS Firewall included in the system
Generation of detailed client reports and invoices
in multiple currencies
in multiple currencies
Tariff Plan Builder considers: traffic type, client, MNO,
volume of sent messages
volume of sent messages
Support for multiple pricing models:
bundle, step, ladder
bundle, step, ladder
Built-in Billing
Built-in anti-fraud, anti-spoofing,
and grey route protection mechanisms
and grey route protection mechanisms
Geo-redundancy
and automatic load balancing
and automatic load balancing
Horizontal scaling by adding new clusters
for any workload
for any workload
Security and Reliability
A2P and P2A routing support
Connection state monitoring
MNP and LCR support for location- and priority-based channel selection
Custom Lua scripts for dynamic route selection
at different stages of processing
at different stages of processing
Intelligent Routing
Integration with OTT messaging providers
(WhatsApp, Viber, Telegram) and Google Push
(WhatsApp, Viber, Telegram) and Google Push
External system requests at different stages
of processing
of processing
Support for all standard protocols:
SMPP, HTTP/JSON, Diameter
SMPP, HTTP/JSON, Diameter
Integration with Any External System
Black/white lists, anti-spam filtering,
and number normalization
and number normalization
Customizable CDR generation
Flexible message-processing logic
with Lua scripts
with Lua scripts
Throttling of inbound/outbound messages
and DLRs
and DLRs
Powerful Platform Core
Real-time dashboards and comprehensive reports
on each message
on each message
Administrator Web GUI with full access
to platform settings
to platform settings
Web Portal for clients to work with campaigns,
templates, and statistics
templates, and statistics
Management and Analytics
Centralized and flexible management of all communications
Everything You Need for Complete Control
Generation of detailed client reports
and invoices in multiple currencies
and invoices in multiple currencies
Tariff Plan Builder considers: traffic type, client, MNO, volume of sent messages
Support for multiple pricing models:
bundle, step, ladder
bundle, step, ladder
Built-in Billing
Built-in anti-fraud, anti-spoofing,
and grey route protection mechanisms
and grey route protection mechanisms
Geo-redundancy
and automatic load balancing
and automatic load balancing
Horizontal scaling by adding new clusters for any workload
Security and Reliability
A2P and P2A routing support
Connection state monitoring
MNP and LCR support for location-
and priority-based channel selection
and priority-based channel selection
Custom Lua scripts for dynamic route selection at different stages of processing
Intelligent Routing
Integration with OTT messaging providers (WhatsApp, Viber, Telegram)
and Google Push
and Google Push
External system requests
at different stages of processing
at different stages of processing
Support for all standard protocols:
SMPP, HTTP/JSON, Diameter
SMPP, HTTP/JSON, Diameter
Integration with
Any External System
Any External System
Black/white lists, anti-spam filtering,
and number normalization
and number normalization
Customizable CDR generation
Flexible message-processing logic
with Lua scripts
with Lua scripts
Throttling of inbound/outbound
messages and DLRs
messages and DLRs
Powerful Platform Core
Real-time dashboards and comprehensive reports on each message
Administrator Web GUI with full access
to platform settings
to platform settings
Web Portal for clients to work
with campaigns, templates, and statistics
with campaigns, templates, and statistics
Management and Analytics
Centralized and flexible management of all communications
Everything You Need
for Complete Control
Objectives
Implement a single control center for A2P traffic, including deep integration with the operator's high-performance systems (BI/Data Warehouse) without altering the existing architecture
Ensure high performance and geographic redundancy
Migrate existing traffic processing logic without functionality loss
Reduce operational costs over the long term
Solution
The A2P Messaging Platform was deployed across several data centers as a geographically redundant cluster
Message routing and processing logic was customized to fit the operator's business processes
Integration with the operator's analytics and control systems was performed with special attention, provided that the existing reporting and analytics frameworks remain unchanged
The project was implemented with full support. A dedicated team of engineers and architects provided support at all stages: analyzing and adapting the logic of the existing system, implementation, migration, and operations
Results
Operational costs reduction for the A2P segment by 25–30% through the centralized management and the support model optimization
Increased traffic processing capacity up to 20,000 SMS/sec
Predictable total cost of ownership with cost planning for the next 5 years reduced by a factor of 3
MNO
Cost Reduction and Increased Efficiency of the A2P Segment for a Tier-1 Operator
A mobile network operator with a subscriber base of over 90 million used a complex A2P ecosystem consisting of both internal and external systems and tools: SMSC, billing, anti-spam, anti-fraud, BI/Data Warehouse, switch management, and internal tools for traffic processing.
The architecture had been built up over many years, so that any changes to it were constrained by the high cost of modifications. Evolving regulatory requirements, A2P traffic growth, and new demands for control, reporting, and routing led to increased operational costs and strain on internal teams.
The solution was the integrated traffic management platform implementation without altering the network infrastructure settings, with the ability to ensure high performance and reduce the system total operational cost over the long term.
The architecture had been built up over many years, so that any changes to it were constrained by the high cost of modifications. Evolving regulatory requirements, A2P traffic growth, and new demands for control, reporting, and routing led to increased operational costs and strain on internal teams.
The solution was the integrated traffic management platform implementation without altering the network infrastructure settings, with the ability to ensure high performance and reduce the system total operational cost over the long term.
How Market Leaders Boost Profit
with A2P Messaging Platform
Objectives
Implement a single control center for A2P traffic, including deep integration with the operator's high-performance systems (BI/Data Warehouse) without altering the existing architecture
Ensure high performance and geographic redundancy
Migrate existing traffic processing logic without functionality loss
Reduce operational costs over the long term
Solution
The A2P Messaging Platform was deployed across several data centers as a geographically redundant cluster
Message routing and processing logic was customized
to fit the operator's business processes
to fit the operator's business processes
Integration with the operator's analytics and control systems was performed with special attention, provided that the existing reporting and analytics frameworks remain unchanged
The project was implemented with full support.
A dedicated team of engineers and architects provided support at all stages: analyzing and adapting the logic
of the existing system, implementation, migration,
and operations
A dedicated team of engineers and architects provided support at all stages: analyzing and adapting the logic
of the existing system, implementation, migration,
and operations
Results
Operational costs reduction for the A2P segment by 25–30% through the centralized management and the support model optimization
Increased traffic processing capacity up to 20,000 SMS/sec
Predictable total cost of ownership with cost planning for the next 5 years reduced by a factor of 3
MNO
Cost Reduction and Increased Efficiency of the A2P Segment for a Tier-1 Operator
A mobile network operator with a subscriber base of over 90 million used a complex A2P ecosystem consisting of both internal and external systems and tools: SMSC, billing, anti-spam, anti-fraud, BI/Data Warehouse, switch management, and internal tools for traffic processing.
The architecture had been built up over many years, so that any changes to it were constrained by the high cost of modifications. Evolving regulatory requirements, A2P traffic growth, and new demands for control, reporting, and routing led to increased operational costs and strain on internal teams.
The solution was the integrated traffic management platform implementation without altering the network infrastructure settings, with the ability to ensure high performance and reduce the system total operational cost over the long term.
The architecture had been built up over many years, so that any changes to it were constrained by the high cost of modifications. Evolving regulatory requirements, A2P traffic growth, and new demands for control, reporting, and routing led to increased operational costs and strain on internal teams.
The solution was the integrated traffic management platform implementation without altering the network infrastructure settings, with the ability to ensure high performance and reduce the system total operational cost over the long term.
How Market Leaders Boost Profit with A2P Messaging Platform
Objectives
Dramatically increase the A2P messaging platform throughput
Reduce hardware resource consumption and infrastructure costs
Provide multi-channel message delivery (SMS, OTT, RCS, Google Push, Facebook Messenger)
Support connection of thousands of SMPP connections through a single access point
Implement a flexible rating and traffic categorization within the platform
Create a foundation for revenue growth through new channels and delivery logic
Solution
A migration from the legacy platform to a high-performance A2P solution with a cluster architecture was performed with a full support from a team of engineers and architects
Deployment of A2P Messaging Platform as a single connection point for internal systems, external clients, and content providers
Results
15x increase in traffic throughput and growth in total traffic volume through new channels and delivery logic
70% reduction in server infrastructure, equipment costs, and energy consumption
Support for up to 5,000 simultaneous SMPP connections through a single integration point
Revenue growth due to launch of RCS, push, and OTT channels, as well as differentiated traffic rating
Improved platform resilience and scalability without increasing architectural complexity
SMS Aggregator
-70% of servers with a 15x increase in performance
An SMS aggregator with its own platform for A2P messaging and omnichannel communications served thousands of enterprise clients and content providers. The platform had evolved as a legacy solution and no longer met the requirements for throughput, scalability, and new channels integration.
Onboarding of new clients, launch of additional services, and traffic growth were constrained by limited performance as well as the high resource consumption of the infrastructure.
Onboarding of new clients, launch of additional services, and traffic growth were constrained by limited performance as well as the high resource consumption of the infrastructure.
SMS Aggregator
-70% of servers with a 15x increase
in performance
in performance
An SMS aggregator with its own platform for A2P messaging and omnichannel communications served thousands of enterprise clients and content providers. The platform had evolved as a legacy solution and no longer met the requirements for throughput, scalability, and new channels integration.
Onboarding of new clients, launch of additional services, and traffic growth were constrained by limited performance as well as the high resource consumption of the infrastructure.
Onboarding of new clients, launch of additional services, and traffic growth were constrained by limited performance as well as the high resource consumption of the infrastructure.
Objectives
Dramatically increase the A2P messaging platform throughput
Reduce hardware resource consumption and infrastructure costs
Provide multi-channel message delivery (SMS, OTT, RCS, Google Push, Facebook Messenger)
Support connection of thousands of SMPP connections through a single access point
Implement a flexible rating and traffic categorization within the platform
Create a foundation for revenue growth through new channels and delivery logic
Solution
A migration from the legacy platform to a high-performance A2P solution with a cluster architecture was performed with a full support from a team of engineers and architects
Deployment of A2P Messaging Platform as a single connection point for internal systems, external clients, and content providers
Results
15x increase in traffic throughput and growth in total traffic volume through new channels and delivery logic
70% reduction in server infrastructure, equipment costs, and energy consumption
Support for up to 5,000 simultaneous SMPP connections through a single integration point
Revenue growth due to launch of RCS, push, and OTT channels, as well as differentiated traffic rating
Improved platform resilience and scalability without increasing architectural complexity
Obtain flexible pricing and routing for different types of clients
Comply high SLA and security requirements
Integration with numerous internal systems (CRM, billing, etc.)
Aggregate traffic from multiple business units
Become independent from intermediaries when connecting clients
Objectives
Implementing SMS, Push, and OTT channels, with number modification, centralized rating,
and secure routing
and secure routing
Deploying a platform, unifying all the ecosystem companies
Solution
Ready-made technological base for entering the external market
Eliminated dependency on third-party message delivery providers
Full control of all messages within the ecosystem perimeter
Improved quality of client communications by prioritising critical messages
Launch time of new services reduced from 4–6 weeks to 5 days
Up to 60% cost savings in the first year
Results
Fintech
New Business Line Within a Fintech Ecosystem
A holding group including banking, insurance, mobile service, and some other companies aimed to build an internal platform for managing all traffic with the potential to expand into the external market.
Ready-made technological base
for entering the external market
for entering the external market
Eliminated dependency on third-party message delivery providers
Full control of all messages
within the ecosystem perimeter
within the ecosystem perimeter
Improved quality
of client communications
by prioritising critical messages
of client communications
by prioritising critical messages
Launch time of new services reduced from 4–6 weeks to 5 days
Up to 60% cost savings
in the first year
in the first year
Results
Implementing SMS, Push, and OTT channels, with number modification, centralized rating, and secure routing
Deploying a platform,
unifying all the ecosystem companies
unifying all the ecosystem companies
Solution
Become independent from intermediaries when connecting clients
Aggregate traffic
from multiple business units
from multiple business units
Integration with numerous internal systems (CRM, billing, etc.)
Comply high SLA
and security requirements
and security requirements
Obtain flexible pricing and routing
for different types of clients
for different types of clients
Objectives
Fintech
New Business Line
Within a Fintech Ecosystem
A holding group including banking, insurance, mobile service, and some other companies aimed to build an internal platform for managing all traffic with the potential to expand
into the external market.
into the external market.
Train your team. If necessary, we provide a ‘babysitting’ service
and round-the-clock support
and round-the-clock support
Switch all traffic to the new platform
Full-scale Launch and 24/7 Support
Step 5
Analyze the metrics, make adjustments and ensure
that everything is working perfectly
that everything is working perfectly
Launch the platform on a limited traffic segment
Testing and Optimization
Step 4
Configure routing and security policies
Our experts help to integrate the platform with your CRM, billing,
and other systems via API
and other systems via API
Integration and Configuration
Step 3
Design the solution architecture optimal for your tasks
We study your infrastructure and analyse traffic flows
Solution Design
Step 2
We analyse your objectives and agree on business requirements
Business Analysis
Step 1
Launch your
A2P Messaging Platform in 5 steps
Train your team. If necessary,
we provide a ‘babysitting’ service
and round-the-clock support
we provide a ‘babysitting’ service
and round-the-clock support
Switch all traffic to the new platform
Full-scale Launch and 24/7 Support
Step 5
Analyze the metrics, make adjustments and ensure that everything is working perfectly
Launch the platform
on a limited traffic segment
on a limited traffic segment
Testing and Optimization
Step 4
Configure routing and security policies
Our experts help to integrate the platform with your CRM, billing,
and other systems via API
and other systems via API
Integration and Configuration
Step 3
Design the solution architecture optimal for your tasks
We study your infrastructure
and analyse traffic flows
and analyse traffic flows
Solution Design
Step 2
We analyse your objectives and agree
on business requirements
on business requirements
Business Analysis
Step 1
Launch your A2P Messaging Platform in 5 steps
Get in Touch
Feel free to submit a request. Our expert will contact you
to discuss your goals and arrange a personalized demo
to discuss your goals and arrange a personalized demo
Feel free to submit a request. Our expert will contact you to discuss your goals and arrange a personalized demo
Get in Touch
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