A2P Messaging Platform

A comprehensive solution combining the functionality of A2P SMSC,
SMS Router (Messaging Hub), and SMS Firewall systems

A2P Messaging
Platform

A comprehensive solution combining
the functionality of A2P SMSC, SMS Router (Messaging Hub), and SMS Firewall systems

of platform
delivery experience
17 years
15 countries
use our solution
100+
successful
installations
100+
successful installations
15 countries
use our solution
17 years
of platform delivery experience
GMS
TATA
Vodafone
Kcell
Lanck
MITC
Tele2
Africell
VEON
Roshan
GMS
TATA
Vodafone
Kcell
Lanck
MITC
Tele2
Africell
VEON
Roshan
Making decisions based on precise data
Routine actions automation
100% traffic control
Centralized system
After
Loss of profit
Manual management
Grey routes
Fragmented communication channels
Before Implementation
We solve problems that limit customer profits — from fraud and grey routes
to fragmented channels and slow campaign launches.

Messaging Platform
for Efficient A2P Communications

After
Centralized system
100% traffic control
Routine actions automation
Making decisions
based on precise data
Loss of profit
Manual management
Grey routes
Fragmented communication channels
Before Implementation
We solve problems that limit customer profits — from fraud and grey routes
to fragmented channels
and slow campaign launches.

Messaging Platform
for Efficient A2P Communications

For Banks and Fintech Companies
Guaranteed delivery of 99.99%
of all mission-critical messages
Compliance with regulatory and security requirements through detailed reporting
Intelligent routing
to optimize communication costs
For SMS Aggregators
High throughput
and performance
Client portal for campaign management
and reporting
Built-in billing for automated rating
and invoicing
For Mobile Network Operators
Manage all traffic flows
(A2P, P2A)
Protect your network from fraud and grey routes
with the built-in SMS Firewall
Reduce delivery costs via alternative channels: OTT (WhatsApp, Viber, Telegram), Google Push

High-performance A2P platform for MNOs, aggregators, banks, and fintech holdings

High-performance
A2P platform for MNOs, aggregators, banks,
and fintech holdings

For Banks and Fintech Companies
Guaranteed delivery of 99.99%
of all mission-critical messages
Compliance with regulatory
and security requirements
through detailed reporting
Intelligent routing
to optimize communication costs
For Banks and Fintech Companies
For SMS Aggregators
High throughput and performance
Client portal for campaign management and reporting
Built-in billing for automated rating
and invoicing
For SMS Aggregators
For Mobile Network Operators
Manage all traffic flows
(A2P, P2A)
Protect your network from fraud
and grey routes
with the built-in SMS Firewall
Reduce delivery costs via alternative channels: OTT (WhatsApp, Viber, Telegram), Google Push
For Mobile Network Operators
Generation of detailed client reports and invoices
in multiple currencies
Tariff Plan Builder considers: traffic type, client, MNO,
volume of sent messages
Support for multiple pricing models:
bundle, step, ladder
Flexible Built-in Billing
Integration with OTT messaging providers
(WhatsApp, Viber, Telegram) and Google Push
External system requests at different stages
of processing
Support for all standard protocols:
SMPP, HTTP/JSON, Diameter
Integration with Any External System
Built-in anti-fraud, anti-spoofing,
and grey route protection mechanisms
Geo-redundancy
and automatic load balancing
Horizontal scaling by adding new clusters
for any workload
Security and Reliability
A2P and P2A routing support
Connection state monitoring
MNP and LCR support for location- and priority-based channel selection
Custom Lua scripts for dynamic route selection
at different stages of processing
Intelligent Routing
Real-time dashboards and comprehensive reports
on each message
Administrator Web GUI with full access
to platform settings
Web Portal for clients to work with campaigns,
templates, and statistics
Management and Analytics
Black/white lists, anti-spam filtering,
and number normalization
Customizable CDR generation
Flexible message-processing logic
with Lua scripts
Throttling of inbound/outbound messages
and DLRs
Powerful Platform Core
Centralized and precise management of all messaging channels

Everything You Need for Complete Control

Generation of detailed client reports
and invoices in multiple currencies
Tariff Plan Builder considers: traffic type, client, MNO, volume of sent messages
Support for multiple pricing models:
bundle, step, ladder
Flexible Built-in Billing
Integration with OTT messaging providers (WhatsApp, Viber, Telegram)
and Google Push
External system requests
at different stages of processing
Support for all standard protocols:
SMPP, HTTP/JSON, Diameter
Integration with
Any External System
A2P and P2A routing support
Connection state monitoring
MNP and LCR support for location-
and priority-based channel selection
Custom Lua scripts for dynamic route selection at different stages of processing
Intelligent Routing
Built-in anti-fraud, anti-spoofing,
and grey route protection mechanisms
Geo-redundancy
and automatic load balancing
Horizontal scaling by adding new clusters for any workload
Security and Reliability
Real-time dashboards and comprehensive reports on each message
Administrator Web GUI with full access
to platform settings
Web Portal for clients to work
with campaigns, templates, and statistics
Management and Analytics
Black/white lists, anti-spam filtering,
and number normalization
Customizable CDR generation
Flexible message-processing logic
with Lua scripts
Throttling of inbound/outbound
messages and DLRs
Powerful Platform Core
Centralized and precise management
of all messaging channels

Everything You Need
for Complete Control

Fewer routing errors thanks
to flexible and transparent configuration
-85%
Time required to configure routes (previously 4–6 hours)
15 min
Reduction in technical support costs due to transition
from in-house to vendor model
-60%
Results
24/7 technical support provision
Using Lua scripts for CDR generation ensured reporting flexibility
Installation of the platform with external data import and full access to message parameters
Solution
Reduce technical support costs
Standardize the CDR format and integrate an MNP database
Provide centralized control of message parameters
Simplify complex message routing
Objectives
An MNO with more than 90 million subscribers faced challenges such as complex message routing, need of regular requests to external systems for making decisions on message delivery, inconsistent reporting formats,
and high technical support costs.
Operator with 90M subscribers reduced costs by 60%

How Market Leaders Boost Profit
with A2P Messaging Platform

Results
Reduction in technical support costs
due to transition from in-house
to vendor model
-60%
Time required to configure routes (previously 4–6 hours)
15 min
Fewer routing errors thanks
to flexible and transparent configuration
-85%
Solution
Installation of the platform
with external data import and full access to message parameters
Using Lua scripts for CDR generation ensured reporting flexibility
24/7 technical support provision
Reduce technical support costs
Standardize the CDR format
and integrate an MNP database
Provide centralized control
of message parameters
Simplify complex message routing
Objectives
An MNO with more than 90 million subscribers faced challenges such as complex message routing, need of regular requests to external systems for making decisions on message delivery, inconsistent reporting formats,
and high technical support costs.
Operator with 90M subscribers reduced costs by 60%

How Market Leaders
Boost Profit
with A2P Messaging Platform

Results
15x
Performance increased
up to 7,500 SMS/sec
-70%
Server infrastructure reduced from 20 to 6 servers
-65%
Reduction of hardware
and energy costs
Up to 99%
Improvement of fault tolerance through geo-redundancy
-80%
Reduction of administration activities time
2.8x
Revenue growth driven
by high-performance infrastructure
Adding new message channels and reception protocols, extending functionality
Replacing the legacy platform with a high-performance clustered solution, ensuring reliability
Solution
Expand opportunities for additional sales
Provide flexible rating and templating
Simplify administration activity across multiple countries
Reduce resource consumption
Increase throughput (previously 500 SMS/sec across 20 servers)
Objectives
A message aggregator had its own multichannel delivery platform (including OTT).
At some point, the platform's performance became insufficient: 20 servers handled a maximum of 500 SMS/sec, critically limiting business scalability.

-70% servers with 15x higher performance for a message aggregator

Revenue growth driven
by high-performance infrastructure
2.8x
Reduction of administration
activities time
-80%
Up to 99% — Improvement of fault tolerance through geo-redundancy
Up to 99%
Reduction of hardware and energy costs
-65%
Server infrastructure reduced
from 20 to 6 servers
-70%
Performance increased
up to 7,500 SMS/sec
15x
Results
Adding new message channels
and reception protocols, extending functionality
Replacing the legacy platform with a high-performance clustered solution, ensuring reliability
Solution
Expand opportunities
for additional sales
Provide flexible rating and templating
Simplify administration activity
across multiple countries
Reduce resource consumption
Increase throughput (previously
500 SMS/sec across 20 servers)
Objectives
A message aggregator had its own multichannel delivery platform (including OTT). At some point, the platform's performance became insufficient: 20 servers handled a maximum of 500 SMS/sec, critically limiting business scalability.

-70% servers with 15x higher performance for a message aggregator

Ready-made technological base for entering the external market
Eliminated dependency on third-party message delivery providers
Full control of all messages within the ecosystem perimeter
Improved quality of client communications by prioritising critical messages
Launch time of new services reduced from 4–6 weeks to 5 days
Up to 60% cost savings in the first year
Results
Implementing SMS, Push, and OTT channels, with number modification, centralized rating,
and secure routing
Deploying a platform, unifying all the ecosystem companies
Solution
Obtain flexible pricing and routing for different types of clients
Comply high SLA and security requirements
Integration with numerous internal systems (CRM, billing, etc.)
Aggregate traffic from multiple business units
Become independent from intermediaries when connecting clients
Objectives
A holding group including banking, insurance, mobile service, and some other companies aimed to build an internal platform for managing all traffic
with the potential to expand into the external market.

New Business Line Within
a Fintech Ecosystem

Ready-made technological base
for entering the external market
Eliminated dependency on third-party message delivery providers
Full control of all messages
within the ecosystem perimeter
Improved quality
of client communications
by prioritising critical messages
Launch time of new services reduced from 4–6 weeks to 5 days
Up to 60% cost savings
in the first year
Results
Implementing SMS, Push, and OTT channels, with number modification, centralized rating, and secure routing
Deploying a platform,
unifying all the ecosystem companies
Solution
Become independent from intermediaries when connecting clients
Aggregate traffic
from multiple business units
Integration with numerous internal systems (CRM, billing, etc.)
Comply high SLA
and security requirements
Obtain flexible pricing and routing
for different types of clients
Objectives
A holding group including banking, insurance, mobile service, and some other companies aimed to build an internal platform for managing all traffic with the potential to expand
into the external market.

New Business Line
Within a Fintech Ecosystem

Train your team. If necessary, we provide a ‘babysitting’ service
and round-the-clock support
Switch all traffic to the new platform
Full-scale Launch and 24/7 Support
Step 5
Analyze the metrics, make adjustments and ensure
that everything is working perfectly
Launch the platform on a limited traffic segment
Testing and Optimization
Step 4
Configure routing and security policies
Our experts help to integrate the platform with your CRM, billing,
and other systems via API
Integration and Configuration
Step 3
Design the solution architecture optimal for your tasks
We study your infrastructure and analyse traffic flows
Solution Design
Step 2
We analyse your objectives and agree on business requirements
Business Analysis
Step 1

Launch the A2P Messaging Platform
in 5 Steps

Train your team. If necessary,
we provide a ‘babysitting’ service
and round-the-clock support
Switch all traffic to the new platform
Full-scale Launch and 24/7 Support
Step 5
Analyze the metrics, make adjustments and ensure that everything is working perfectly
Launch the platform
on a limited traffic segment
Testing and Optimization
Step 4
Configure routing and security policies
Our experts help to integrate the platform with your CRM, billing,
and other systems via API
Integration and Configuration
Step 3
Design the solution architecture optimal for your tasks
We study your infrastructure
and analyse traffic flows
Solution Design
Step 2
We analyse your objectives and agree
on business requirements
Business Analysis
Step 1

Launch the
A2P Messaging Platform in 5 Steps

Feel free to submit a request. Our expert will contact you
to discuss your goals and arrange a personalized demo
Get in Touch
Feel free to submit a request. Our expert
will contact you to discuss your goals
and arrange a personalized demo
Get in Touch
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